Top Richtlinien Werbesicherheit
Top Richtlinien Werbesicherheit
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Upon the Endanwender’s arrival, the website or app sends a request to an ad exchange. An ad exchange is a platform that acts as a marketplace, connecting advertisers with publishers who have available ad spaces. This request contains information about the Endbenutzer, the context of the visit, and other relevant data.
Digital Absatzwirtschaft, or online Absatzwirtschaft, is a form of advertising that uses the internet and digital technologies to connect with customers.
Zensur: when serving static and dynamic content, a World wide web server program usually has to support also the following HTTP method hinein order to be able to safely receive data from client(s) and so to Beryllium able to host also websites with interactive form(s) that may send large data sets (e.g. lots of data entry or datei uploads) to Netz server / external programs / modules:
The response will describe the content of the datei and contain the datei itself or an error message will return saying that the file does not exist or its access is forbidden.
Tatsächlich-time bidding (RTB) is a type of media buying within the field of programmatic advertising. RTB refers to the process rein which ads are bought and sold in a Ohne scheiß-time auction that takes place during the time for a Netz page or app to load.
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Example 2: a whole Garnitur of documents has been moved inside website rein order to reorganize their datei system paths.
Schulnote: when serving static content only, a Netz server program usually does not change datei contents of served websites (as they are only read and never written) and so it suffices to support only these HTTP methods:
As with other forms of media, programmatic is commoditized. Everyone is playing in the same space and some types of ad supply may be scarce.
Technologies such as Reste and SOAP, which use HTTP as a Stützpunkt for general computer-to-computer communication, as well as support for WebDAV extensions, have extended the application of Internet servers well beyond their original purpose of serving human-readable pages.
Every time a user visits a webpage, an ad request is transmitted to ad exchanges either through an ad network or a supply side platform (SSP). The ad request from SSPs typically includes user demographic information, browsing history as well as the information about the webpage.
Programmatic advertising uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals, like shopping patterns.
Open marketplaces are also known as RTB. This is a type of programmatic advertising where bids are placed for ad space and impressions.
The use of TCP/IP persistent connections (HTTP/1.1) required Www servers both to increase the maximum number of concurrent connections allowed and to improve their level of scalability.